We bring the farm.
Brand creation / Zone 7
Zone 7 is a New Jersey-based, 100% local farm fresh food distributor sourcing only the highest quality ingredients from regional farms 52 weeks a year. Zone 7 has been leading the way in promoting its farms and customers while changing the way people see the local food economy. Together, our goal was to create a brand that reflected Zone 7’s ultimate mission: keep the connection alive between farmer and customer.
The Beet
When Zone 7’s founder, Mikey Azzara, was asked what his spirit vegetable would be, he chose the beet for its hardiness and strong roots that are “connected to this place”. We teamed up with local designer Melissa McFeeters to create a logo and earthy color palette that ended up being the foundation for much of the brand’s visual direction.
